Whiskey Myers - Tuscaloosa, Alabama 2023

Working with Whiskey Myers and Soundwaves Creative, the direction was to play up the Alabama football rivalry game happening the same weekend. Alabama’s mascot is an elephant and are also referred to as the Crimson Tide. Their rivals (Tennessee) has a Bluetick Coonhound for a mascot. The band wasn’t quite feeling the initial route at first so we designed a second version, we then decided to stick with the first concept.